JOYIN REY  is creating a new genesis of femininity - a fresh blend of modern conceptual and contemporary wear inspired by the brand’s core vision: “contrast blending”  that begets and transcends to its designs, consumers, and culture. I love designing clothes that have a voice. Designs that balances structure with a breezy and effortless feeling. I adore adventurous and vibrant colour palettes, exquisite fabrications that reflect all that he/she is in life. This person, our muse, should feel put together with our pieces as a form of their artistic expression. That’s why I created JOYIN REY.